Data mining. Data harvesting. Data profiling.
This, coupled with student privacy in a digital world, is the focus of my research.
I am not opposed to digital learning, but I am concerned about the data that is collected. Who controls that data? Who makes decisions based on that data? And where is the line between enhancing collaboration (enhancing the user experience) and improving student learning? What is the real cost of all the data we surrender in the name of instructional technology?
The answers to these questions are not limited to one company. Google, Apple, Microsoft, and a host of other companies are all competing for a share of the education market. Corporate strategy in the education sector is nothing new (see below), but the speed and scale of the market has shifted...and the outcomes of these strategies run far deeper.
*image:18pt Century Schoolbook typeface | mirror image for legibility
Another immensely popular face for A.T.F. [American Type Founders] and [Morris Fuller] Benton, Century Schoolbook was either licensed or copied by all the makers of mechanical composition machines, including Linotype, Intertype, Monotype, and Ludlow. Linotype also commissioned Rudolph Ruzicka to design Primer, which was intended to compete directly with Century Schoolbook for the textbook market. -Wikipedia